//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
source:"econis"
~person:"Backhaus, Christof"
~person:"Carrillat, François A."
~person:"Dens, Nathalie"
~person:"Hem, Leif E."
~subject:"Belgium"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markentransfer"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Belgium
Brand extension
16
Markentransfer
16
Brand image
8
Brand management
8
Markenführung
8
Markenimage
8
Consumer behaviour
7
Konsumentenverhalten
7
Sponsoring
4
Sponsorship
4
Advertising effects
3
Brand
3
Markenartikel
3
Werbewirkung
3
Advertising
2
Erfolgsfaktor
2
Luxury goods
2
Luxusgüter
2
Marketing management
2
Marketingmanagement
2
New product development
2
Norway
2
Norwegen
2
Personal Computer
2
Personal computer
2
Produktentwicklung
2
Strategic alliance
2
Strategische Allianz
2
Success factor
2
Werbung
2
Advertising planning
1
Analysis of variance
1
Belgien
1
Bewertung
1
Brand equity
1
Confectionery
1
Cultural identity
1
Designation of origin
1
Deutschland
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
English
1
Author
All
Backhaus, Christof
Carrillat, François A.
Dens, Nathalie
Hem, Leif E.
Pelsmacker, Patrick de
1
Puttemans, Bianca
1
Published in...
All
Breaking new ground in theory and practice
1
Source
All
ECONIS (ZBW)
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Text or pictures? : effectiveness of verbal information and visual cues in advertisements for new brands versus extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Puttemans, Bianca
- In:
Breaking new ground in theory and practice
,
(pp. 343-357)
.
2011
Persistent link: https://www.econbiz.de/10009381004
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->