Text or pictures? : effectiveness of verbal information and visual cues in advertisements for new brands versus extensions
Year of publication: |
2011
|
---|---|
Authors: | Dens, Nathalie ; Pelsmacker, Patrick de ; Puttemans, Bianca |
Published in: |
Breaking new ground in theory and practice. - Wiesbaden : Gabler, ISBN 978-3-8349-3134-4. - 2011, p. 343-357
|
Subject: | Markenführung | Brand management | Produktentwicklung | New product development | Markentransfer | Brand extension | Werbung | Advertising | Personal Computer | Personal computer | Belgien | Belgium |
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