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source:"econis"
~person:"Berger, Jonah"
~subject:"Advertising effects"
~subject:"Kognition"
~subject:"Marketing management"
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Berger, Jonah
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Working papers / Wharton School, University of Pennsylvania / Marketing
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Escaping the crosshairs : reactance to identity marketing
Bhattacharjee, Amit
;
Berger, Jonah
;
Menon, Geeta
-
2010
Persistent link: https://www.econbiz.de/10009377076
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2
Common "wisdom" put to the test : "bad news is good news" and "sex sells"
Berger, Jonah
;
Sorensen, Alan T.
;
Rasmussen, Scott J.
; …
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 48-57
Persistent link: https://www.econbiz.de/10009007730
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