Common "wisdom" put to the test : "bad news is good news" and "sex sells"
Year of publication: |
2011
|
---|---|
Authors: | Berger, Jonah ; Sorensen, Alan T. ; Rasmussen, Scott J. ; Dahl, Darren W. ; Vohs, Kathleen D. |
Published in: |
GfK marketing intelligence review : Marketingforschung für die Praxis. - Nürnberg : GfK, ISSN 1865-5866, ZDB-ID 2498727-X. - Vol. 3.2011, 1, p. 48-57
|
Subject: | Werbung | Advertising | Werbepsychologie | Psychology of advertising | Werbewirkung | Advertising effects |
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