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source:"econis"
~person:"Binder, Christian"
~subject:"Advertising planning"
~subject:"Kognition"
~subject:"Marketing management"
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All or nothing in sensory marketing : must all or only some sensory attributes be congruent with a product's primary function?
Fürst, Andreas
;
Pečornik, Nina
;
Binder, Christian
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 439-458
Persistent link: https://www.econbiz.de/10013256059
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