All or nothing in sensory marketing : must all or only some sensory attributes be congruent with a product's primary function?
Andreas Fürst, Nina Pečornik, Christian Binder
| Year of publication: |
2021
|
|---|---|
| Authors: | Fürst, Andreas ; Pečornik, Nina ; Binder, Christian |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 97.2021, 3, p. 439-458
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| Subject: | Ambient color | Ambient music | Ambient scent | Congruence | Multisensory marketing | Product color | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Werbepsychologie | Psychology of advertising | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2020.09.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013256059