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source:"econis"
~person:"Chumpitaz Caceres, Rubén"
~person:"John, Leslie K."
~subject:"Altruism"
~subject:"Experiment"
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Chumpitaz Caceres, Rubén
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Journal of business ethics : JOBE
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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When less is more : consumers prefer brands that donate more in relative versus absolute terms
Keenan, Elizabeth A.
;
Wilson, Anne V.
;
John, Leslie K.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10013184252
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2
Alliances between brands and social causes : the influence of company credibility on social responsibility image
Bigné Alcañiz, J. Enrique
;
Chumpitaz Caceres, Rubén
; …
- In:
Journal of business ethics : JOBE
96
(
2010
)
2
,
pp. 169-186
Persistent link: https://www.econbiz.de/10008668902
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