Alliances between brands and social causes : the influence of company credibility on social responsibility image
Year of publication: |
2010
|
---|---|
Authors: | Bigné Alcañiz, J. Enrique ; Chumpitaz Caceres, Rubén ; Currás Pérez, Rafael |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 96.2010, 2, p. 169-186
|
Subject: | Corporate Social Responsibility | Corporate social responsibility | Firmenimage | Corporate reputation | Glaubwürdigkeit | Credibility | Altruismus | Altruism | Cause-Related Marketing | Cause-related marketing | USA | United States |
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