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source:"econis"
~person:"John, Leslie K."
~person:"Luo, Xueming"
~subject:"Altruism"
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Altruism
Altruismus
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Consumer behaviour
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cause marketing
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Behavioral economics
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Brand image
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Cause-Related Marketing
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Charitable donations
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Game theory
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Generosity
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Low-cost strategy
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Signalling
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behavioral economics
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John, Leslie K.
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Fang, Zheng
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Bakini, Fatma
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Bigné Alcañiz, J. Enrique
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Chaabouni, Amel
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Journal of marketing
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Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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When less is more : consumers prefer brands that donate more in relative versus absolute terms
Keenan, Elizabeth A.
;
Wilson, Anne V.
;
John, Leslie K.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10013184252
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2
Self-signaling and prosocial behavior : a cause marketing experiment
Dubé, Jean-Pierre
;
Luo, Xueming
;
Fang, Zheng
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 161-186
Persistent link: https://www.econbiz.de/10011672425
Saved in:
3
Cause marketing effectiveness and the moderating role of price discounts
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Aspara, Jaakko
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 120-142
Persistent link: https://www.econbiz.de/10010463448
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