//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
source:"econis"
~person:"Paul, Soumi"
~subject:"Success factor"
~subject:"Theorie"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markentransfer"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Success factor
Theorie
Brand extension
1
Brand image
1
Consumer behaviour
1
Erfolgsfaktor
1
Konsumentenverhalten
1
Markenimage
1
Markentransfer
1
Perception
1
Wahrnehmung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Paul, Soumi
Völckner, Franziska
4
Sattler, Henrik
3
Faßnacht, Martin
2
Sichtmann, Christina
2
Albrecht, Carmen-Maria
1
Bacchiega, Emanuele
1
Backhaus, Christof
1
Bapat, Dhananjay
1
Bei, Lien-ti
1
Bijmolt, Tammo H. A.
1
Brandstätter, Marion
1
Brexendorf, Tim Oliver
1
Brown, Brian
1
Carter, Robert E.
1
Colucci, Mariachiara
1
Curry, David J.
1
Datta, Saroj Kumar
1
Denicolò, Vincenzo
1
Dens, Nathalie
1
Diamantopoulos, Adamantios
1
Duan, Qi
1
Ferguson, Graham
1
Foscht, Thomas
1
Fu, Guoqun
1
Gierl, Heribert
1
Goetz, Daniela Maria
1
Gurzki, Hannes
1
Henseler, Jörg
1
Hong, Zhao
1
Horváth, Csilla
1
Hüttl-Maack, Verena
1
Jacob, Jayanth
1
Jung, Kwon
1
Knoerzer, Katharina
1
Lau, Kong Cheen
1
Liu, Di
1
Lou, Yung-Chien
1
Ma, Ke
1
Magnani, Marco
1
Matta, Shashi
1
more ...
less ...
Published in...
All
The IUP journal of brand management : IJBRM
1
Source
All
ECONIS (ZBW)
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An empirical study of the effects of consumer knowledge on fit perception in brand extension success
Paul, Soumi
;
Datta, Saroj Kumar
- In:
The IUP journal of brand management : IJBRM
10
(
2013
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10009756788
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->