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source:"econis"
~person:"Yoon, Hye Jin"
~subject:"Advertising effects"
~subject:"Kognition"
~subject:"Marketing management"
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Search: subject_exact:"Psychology of advertising"
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Advertising effects
Kognition
Marketing management
Psychology of advertising
4
Werbepsychologie
4
Humor
3
Werbewirkung
3
Brand extension
1
Cognition
1
Consumer behaviour
1
Emotional branding
1
Emotionale Werbung
1
Gesundheitsmarketing
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Health care marketing
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Konsumentenverhalten
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Markentransfer
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Yoon, Hye Jin
Zinman, Jonathan
8
Esch, Franz-Rudolf
7
Gierl, Heribert
7
Karlan, Dean
7
Alan, Sule
6
Pelsmacker, Patrick de
6
Praxmarer-Carus, Sandra
5
Cemalcılar, Mehmet
4
Cornwell, T. Bettina
4
Galasso, Vincenzo
4
Häusel, Hans-Georg
4
Langner, Tobias
4
Nannicini, Tommaso
4
Septianto, Felix
4
Yoon, Sukki
4
Chang, Chingching
3
Fennis, Bob Michaël
3
Kim, Dong Hoo
3
Kim, Kacy K.
3
Martin, Kelly D.
3
Nelson, Michelle R.
3
Noel, Hayden
3
Rempel, Jan Eric
3
Rosengren, Sara
3
Smith, N. Craig
3
Stroebe, Wolfgang
3
Wu, Linwan
3
Yilmaz, Recep
3
Alexandris, Kostas
2
Allexi, Katia
2
Ambler, Tim
2
Bakir, Aysen
2
Bart, Yakov
2
Berger, Jonah
2
Bertrand, Marianne
2
Bhatnagar, Namita
2
Brune, Philipp
2
Buijzen, Moniek
2
Bursztyn, Leonardo
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Journal of advertising : official publication of the American Academy of Advertising
2
International journal of advertising : the quarterly review of marketing communications
1
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ECONIS (ZBW)
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Do humour and threat work well together? : the moderating effect of need for cognition in humorous threat persuasion advertisements
Yoon, Hye Jin
;
Mayer, James Mark
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 725-740
Persistent link: https://www.econbiz.de/10010467596
Saved in:
2
Humorous threat persuasion in advertising : the effects of humor, threat intensity, and issue involvement
Yoon, Hye Jin
;
Tinkham, Spencer F.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
1
,
pp. 30-41
Persistent link: https://www.econbiz.de/10009738748
Saved in:
3
Association ambiguity in brand extension
Kim, Jooyoung
;
Yoon, Hye Jin
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 358-370
Persistent link: https://www.econbiz.de/10010230053
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