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source:"econis"
~source:"econstor"
~subject:"Brand architecture"
~subject:"Sponsoring"
~subject:"United States"
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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
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EconStor
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1
Financial returns to corporate brand extensions : does typicality matter?
Sezen, Burcu
;
Hanssens, Dominique M.
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10014374831
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2
The bilateral image flow in sponsorship : an extension of Prendergast, Paliwal, and Mazodier (2016)
Koo, Jakeun
;
Heo, Jun
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 321-335
Persistent link: https://www.econbiz.de/10014550815
Saved in:
3
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
4
"You got a new name!" : how does renaming a music festival with a brand affect the festivalgoer's purchase intention
Brandão, Amélia Maria Pinto da Cunha
;
Gadekar, Mahesh
- In:
International journal of event and festival management
14
(
2023
)
3
,
pp. 261-276
Persistent link: https://www.econbiz.de/10014320102
Saved in:
5
On-site sponsorship leveraging patterns of TOP and domestic programmes: the case of 2018 PyeongChang Winter Games
Choi, Kyu Ha
;
Ellis, Dana
;
Leopkey, Becca
;
Byun, Jinsu
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012990281
Saved in:
6
The impact of gender on the evaluation of vertical line extensions of luxury brands : a cross-national study
Boisvert, Jean
;
Ashill, Nicholas Jeremy
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 484-495
Persistent link: https://www.econbiz.de/10013164370
Saved in:
7
Factors' affect on the Viettel corporation brand, Vietnam
Binh Ngo Xuan
;
Ngoc Nguyen Thi
;
Thuy Truong Thi
;
Nhung …
- In:
Asia-Pacific journal of management research and innovation
17
(
2021
)
1/2
,
pp. 31-42
Persistent link: https://www.econbiz.de/10012793995
Saved in:
8
How corporate social responsibility and social identities lead to corporate brand equity : an evaluation in the context of sport teams as brand extensions
Ma, Shang Chun
;
Kaplanidou, Kyriaki
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
1
,
pp. 16-29
Persistent link: https://www.econbiz.de/10012519168
Saved in:
9
The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
124
(
2021
),
pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
Saved in:
10
Policy transfer of branding and reputation management : motivations, challenges, and opportunities for a small rural municipality
Lockert, Åshild Skjegstad
;
Bjørnå, Hilde
;
Krane, …
- In:
Public performance & management review
43
(
2020
)
2
,
pp. 461-482
Persistent link: https://www.econbiz.de/10012206190
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