The impact of gender on the evaluation of vertical line extensions of luxury brands : a cross-national study
Jean Boisvert and Nicholas Jeremy Ashill
| Year of publication: |
2022
|
|---|---|
| Authors: | Boisvert, Jean ; Ashill, Nicholas Jeremy |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 31.2022, 3, p. 484-495
|
| Subject: | Branding strategies | Cross-national effects | France | Gender | Luxury brands | USA | Vertical line extensions | Luxusgüter | Luxury goods | Markenführung | Brand management | Frankreich | Geschlecht | Konsumentenverhalten | Consumer behaviour | United States | Markenartikel | Brand | Markentransfer | Brand extension |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-09-2020-3119 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013164370