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source:"econis"
~subject:"Advertising effects"
~subject:"Kognition"
~subject:"Marketing management"
~type_genre:"Handbuch"
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The Sage handbook of advertising
Tellis, Gerard J.
(
ed.
);
Ambler, Tim
(
ed.
)
-
2007
Persistent link: https://www.econbiz.de/10013547523
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