The Sage handbook of advertising
edited by Gerald J. Tellis, Tim Ambler
| Alternative title: | Handbook of advertising Advertising |
|---|---|
| Year of publication: |
2007
|
| Other Persons: | Tellis, Gerard J. (ed.) ; Ambler, Tim (ed.) |
| Publisher: |
Los Angeles : Sage Publications |
| Subject: | Werbung | Advertising | Werbepsychologie | Psychology of advertising | Werbewirtschaft | Advertising industry | Werbeplanung | Advertising planning | Werbewirkung | Advertising effects |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Table of Contents [gbv.de] |
| Published items: |
25 hits in ECONIS - Online Catalogue of the ZBW
|
Online Resource
| Extent: | xvi, 491 Seiten Illustrationen, Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 1-4129-1886-3 ; 978-1-4129-1886-2 ; 978-1-4129-1887-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013547523