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source:"econis"
~subject:"Electronic Commerce"
~subject:"Unternehmensgründung"
~subject:"World"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
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Search: subject_exact:"Multikanalvertrieb"
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Subject
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Electronic Commerce
Unternehmensgründung
World
Multichannel strategy
153
Multikanalvertrieb
153
Einzelhandel
99
Retail trade
99
Beziehungsmarketing
95
Relationship marketing
95
Online retailing
81
Online-Handel
81
Consumer behaviour
69
Konsumentenverhalten
69
Distribution channel
61
Vertriebsweg
61
Omnichannel retailing
28
Omnichannel
25
E-commerce
24
Dienstleistungsqualität
21
Service quality
21
Customer satisfaction
20
Kundenzufriedenheit
20
Lieferkette
17
Supply chain
17
Customer analysis
16
Kundenanalyse
16
USA
15
United States
15
omnichannel
12
Customer experience
11
omnichannel retailing
10
Bibliometrics
9
Bibliometrie
9
Mehrgleisiger Vertrieb
9
Brand management
8
Channel integration
8
Markenführung
8
customer experience
8
retail operations
8
Deutschland
7
Germany
7
Marketing management
7
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Undetermined
17
Free
3
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Article
25
Book / Working Paper
4
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Article in journal
Fallstudie
Aufsatz in Zeitschrift
24
Hochschulschrift
22
Thesis
19
Case study
5
Aufsatz im Buch
4
Aufsatzsammlung
4
Book section
4
Collection of articles of several authors
4
Sammelwerk
4
Graue Literatur
3
Non-commercial literature
3
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2
Sammlung
2
Arbeitspapier
1
Conference paper
1
Elektronischer Datenträger
1
Guidebook
1
Handbook
1
Handbuch
1
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1
Ratgeber
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1
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English
27
German
3
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Acquila-Natale, Emiliano
2
Cuthbertson, Richard
2
Hübner, Alexander
2
Otte, Nora
2
Piotrowicz, Wojciech
2
Trenz, Manuel
2
Barari, Mojtaba
1
Basu, Preetam
1
Bertrandie, Laura
1
Binder, Jochen
1
Caro, Felipe
1
Chaparro-Peláez, Julián
1
Dennis, Charles
1
Difrancesco, Rita Maria
1
Duarte, André Luís de Castro Moura
1
Estrella-Ramón, Antonia
1
Fan, Yi-Ling
1
Georg, Stefan
1
He, Yi
1
Herhausen, Dennis
1
Herrmann, Andreas
1
Holzapfel, Andreas
1
Iglesias-Pradas, Santiago
1
Inman, J. Jeffrey
1
Kannan, P. K.
1
Kuhn, Heinrich
1
Kumar, Anuj
1
Kumar, Subodha
1
Kushwaha, Tarun
1
Kök, A. Gürhan
1
Leeuw, Sander de
1
Lehrer, Christiane
1
Lin, Hsin-Hui
1
Macau, Flavio Romero
1
Mandal, Prasenjit
1
Martínez-de-Albéniz, Victor
1
Marín-Carrillo, María B.
1
McIntyre, Charles
1
Mehra, Amit
1
Melewar, T. C.
1
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Institution
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Christian-Albrechts-Universität zu Kiel
1
epubli GmbH
1
Published in...
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Journal of retailing
4
European journal of operational research : EJOR
2
International journal of electronic commerce : IJEC
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
European journal of international management : EJIM
1
Fallstudien zur Gründung und Entwicklung innovationsorientierter Unternehmen : Einflussgrößen und theoretische Verankerung des Erfolgs
1
Information systems and e-business management : ISeB
1
Information systems research : ISR
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
International journal of services, economics and management
1
Journal of business research : JBR
1
Journal of operations management
1
MIS quarterly
1
Manufacturing & service operations management : M & SOM
1
Service business
1
The international review of retail, distribution and consumer research
1
Transportation research / E : an international journal
1
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ECONIS (ZBW)
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1
Exploring the role of omnichannel retailing technologies : future research directions
Thaichon, Park
;
Quach, Sara
;
Barari, Mojtaba
;
Nguyen …
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
2
,
pp. 162-177
Persistent link: https://www.econbiz.de/10014631686
Saved in:
2
Advancing the marketing-operations interface in omnichannel retail
Rooderkerk, Robert
;
Leeuw, Sander de
;
Hübner, Alexander
- In:
Journal of operations management
69
(
2023
)
2
,
pp. 188-196
Persistent link: https://www.econbiz.de/10014293327
Saved in:
3
Omnichannel business
Lehrer, Christiane
;
Trenz, Manuel
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
2
,
pp. 687-699
Persistent link: https://www.econbiz.de/10013399642
Saved in:
4
O2O switching determinants and successful drivers in omnichannel retailing services
Wu, Pei-Ju
- In:
Service business
17
(
2023
)
3
,
pp. 771-788
Persistent link: https://www.econbiz.de/10014333861
Saved in:
5
Multichannel customer purchase behavior and long tail effects in the fashion goods market
Ratchford, Brian Thomas
;
Soysal, Gonca
;
Zentner, Alejandro
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10014283357
Saved in:
6
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
7
Assessing the moderating effect of brick-and-mortar store on omnichannel retailing
Teixeira, Rafael
;
Duarte, André Luís de Castro Moura
; …
- In:
International journal of retail and distribution management
50
(
2022
)
10
,
pp. 1259-1280
Persistent link: https://www.econbiz.de/10013407328
Saved in:
8
Omnichannel marketing : are cross-channel effects symmetric?
Shankar, Venkatesh
;
Kushwaha, Tarun
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 290-310
Persistent link: https://www.econbiz.de/10012591032
Saved in:
9
Forays into omnichannel : an online retailer's strategies for managing product returns
Mandal, Prasenjit
;
Basu, Preetam
;
Saha, Kushal
- In:
European journal of operational research : EJOR
292
(
2021
)
2
,
pp. 633-651
Persistent link: https://www.econbiz.de/10012502386
Saved in:
10
Optimal in-store fulfillment policies for online orders in an omni-channel retail environment
Difrancesco, Rita Maria
;
Van Schilt, Isabelle M.
; …
- In:
European journal of operational research : EJOR
293
(
2021
)
3
,
pp. 1058-1076
Persistent link: https://www.econbiz.de/10012533804
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