Omnichannel marketing : are cross-channel effects symmetric?
Year of publication: |
2021
|
---|---|
Authors: | Shankar, Venkatesh ; Kushwaha, Tarun |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 38.2021, 2, p. 290-310
|
Subject: | Cross-channel | Distribution | E-commerce | Internet | Multichannel | Omnichannel | Web | Electronic Commerce | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Multikanalvertrieb | Multichannel strategy | Beziehungsmarketing | Relationship marketing |
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