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source:"econis"
~subject:"Electronic Commerce"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
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Search: subject_exact:"Multikanalvertrieb"
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Subject
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Electronic Commerce
Multichannel strategy
149
Multikanalvertrieb
149
Einzelhandel
95
Retail trade
95
Beziehungsmarketing
91
Relationship marketing
91
Online retailing
79
Online-Handel
79
Consumer behaviour
66
Konsumentenverhalten
66
Distribution channel
60
Vertriebsweg
60
Omnichannel retailing
28
Omnichannel
24
E-commerce
23
Dienstleistungsqualität
21
Service quality
21
Customer satisfaction
19
Kundenzufriedenheit
19
Lieferkette
17
Supply chain
17
USA
15
United States
15
Customer analysis
14
Kundenanalyse
14
Customer experience
11
omnichannel
10
omnichannel retailing
10
Mehrgleisiger Vertrieb
9
Brand management
8
Channel integration
8
Markenführung
8
retail operations
8
Bibliometrics
7
Bibliometrie
7
Deutschland
7
Germany
7
Marketing management
7
Marketingmanagement
7
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16
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2
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Article
23
Book / Working Paper
1
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Aufsatz in Zeitschrift
Fallstudie
Article in journal
23
Hochschulschrift
21
Thesis
18
Aufsatzsammlung
3
Collection of articles of several authors
3
Sammelwerk
3
Aufsatz im Buch
2
Book section
2
Graue Literatur
2
Non-commercial literature
2
Arbeitspapier
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Case study
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1
Elektronischer Datenträger
1
Guidebook
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Handbuch
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1
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English
23
German
1
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All
Acquila-Natale, Emiliano
2
Hübner, Alexander
2
Trenz, Manuel
2
Basu, Preetam
1
Bertrandie, Laura
1
Binder, Jochen
1
Caro, Felipe
1
Chaparro-Peláez, Julián
1
Cuthbertson, Richard
1
Difrancesco, Rita Maria
1
Duarte, André Luís de Castro Moura
1
Estrella-Ramón, Antonia
1
Fan, Yi-Ling
1
Georg, Stefan
1
He, Yi
1
Herhausen, Dennis
1
Herrmann, Andreas
1
Holzapfel, Andreas
1
Iglesias-Pradas, Santiago
1
Inman, J. Jeffrey
1
Kannan, P. K.
1
Kuhn, Heinrich
1
Kumar, Anuj
1
Kumar, Subodha
1
Kushwaha, Tarun
1
Kök, A. Gürhan
1
Leeuw, Sander de
1
Lehrer, Christiane
1
Lin, Hsin-Hui
1
Macau, Flavio Romero
1
Mandal, Prasenjit
1
Martínez-de-Albéniz, Victor
1
Marín-Carrillo, María B.
1
Mehra, Amit
1
Müge, Memis
1
Neslin, Scott A.
1
Oliveira, Fernanda Marinuzzi de
1
Piotrowicz, Wojciech
1
Ratchford, Brian Thomas
1
Rooderkerk, Robert
1
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epubli GmbH
1
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Journal of retailing
4
European journal of operational research : EJOR
2
International journal of electronic commerce : IJEC
2
Electronic markets : EM ; the international journal of electronic commerce and business media
1
European journal of international management : EJIM
1
Information systems and e-business management : ISeB
1
Information systems research : ISR
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
International journal of services, economics and management
1
Journal of business research : JBR
1
Journal of operations management
1
MIS quarterly
1
Manufacturing & service operations management : M & SOM
1
Service business
1
The international review of retail, distribution and consumer research
1
Transportation research / E : an international journal
1
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ECONIS (ZBW)
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1
Advancing the marketing-operations interface in omnichannel retail
Rooderkerk, Robert
;
Leeuw, Sander de
;
Hübner, Alexander
- In:
Journal of operations management
69
(
2023
)
2
,
pp. 188-196
Persistent link: https://www.econbiz.de/10014293327
Saved in:
2
Omnichannel business
Lehrer, Christiane
;
Trenz, Manuel
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
2
,
pp. 687-699
Persistent link: https://www.econbiz.de/10013399642
Saved in:
3
O2O switching determinants and successful drivers in omnichannel retailing services
Wu, Pei-Ju
- In:
Service business
17
(
2023
)
3
,
pp. 771-788
Persistent link: https://www.econbiz.de/10014333861
Saved in:
4
Multichannel customer purchase behavior and long tail effects in the fashion goods market
Ratchford, Brian Thomas
;
Soysal, Gonca
;
Zentner, Alejandro
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10014283357
Saved in:
5
Assessing the moderating effect of brick-and-mortar store on omnichannel retailing
Teixeira, Rafael
;
Duarte, André Luís de Castro Moura
; …
- In:
International journal of retail and distribution management
50
(
2022
)
10
,
pp. 1259-1280
Persistent link: https://www.econbiz.de/10013407328
Saved in:
6
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
7
Optimal in-store fulfillment policies for online orders in an omni-channel retail environment
Difrancesco, Rita Maria
;
Van Schilt, Isabelle M.
; …
- In:
European journal of operational research : EJOR
293
(
2021
)
3
,
pp. 1058-1076
Persistent link: https://www.econbiz.de/10012533804
Saved in:
8
"Ship-from-store" strategy in platform retailing
He, Yi
;
Xu, Qingyun
;
Shao, Zhen
- In:
Transportation research / E : an international journal
145
(
2021
),
pp. 1-17
Persistent link: https://www.econbiz.de/10012488997
Saved in:
9
Forays into omnichannel : an online retailer's strategies for managing product returns
Mandal, Prasenjit
;
Basu, Preetam
;
Saha, Kushal
- In:
European journal of operational research : EJOR
292
(
2021
)
2
,
pp. 633-651
Persistent link: https://www.econbiz.de/10012502386
Saved in:
10
Omnichannel marketing : are cross-channel effects symmetric?
Shankar, Venkatesh
;
Kushwaha, Tarun
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 290-310
Persistent link: https://www.econbiz.de/10012591032
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