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source:"econis"
~subject:"Sponsoring"
~type_genre:"Bibliography included"
~type_genre:"Book review"
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Search: subject_exact:"Psychology of advertising"
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Sponsoring
Psychology of advertising
60
Werbepsychologie
60
Theorie
45
Theory
45
Consumer behaviour
24
Konsumentenverhalten
24
Deutschland
22
Germany
22
Werbewirkung
12
Werbung
11
Advertising effects
8
Marktforschung
8
Market research
7
Marketing management
7
Marketingmanagement
7
Advertising
6
Hörfunkwerbung
6
Promotional materials
6
Radio advertising
6
Werbemittel
6
Marketing
5
Verbraucherverhalten
5
Computerized method
4
Computerunterstützung
4
International marketing
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Internationales Marketing
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Sponsorship
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USA
4
United States
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Consumer goods marketing
3
Economic psychology
3
Event marketing
3
Event-Marketing
3
Konsumgütermarketing
3
Print advertising
3
Printwerbung
3
Social psychology
3
Sozialpsychologie
3
Unternehmen
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Bibliography included
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Article in journal
9
Aufsatz in Zeitschrift
9
Hochschulschrift
5
Thesis
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Bibliografie enthalten
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Graue Literatur
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Language
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German
4
Author
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Glogger, Anton
2
Bosselmann, Elke
1
Walliser, Björn
1
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Europäische Hochschulschriften / 5
2
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ECONIS (ZBW)
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Imagetransfer im Sponsoring : Entwicklung eines Erklärungsmodells
Glogger, Anton
-
1999
Persistent link: https://www.econbiz.de/10000682733
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2
Imagetransfer im Sponsoring : Entwicklung eines Erklärungsmodells
Glogger, Anton
-
1999
Persistent link: https://www.econbiz.de/10012699158
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3
Sponsoring : Bedeutung, Wirkung und Kontrollmöglichkeiten
Walliser, Björn
-
1995
Persistent link: https://www.econbiz.de/10000545372
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4
Product placement in der Sportartikelindustrie
Bosselmann, Elke
-
1994
Persistent link: https://www.econbiz.de/10000906824
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