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source:"usbk"
~institution:"DePaul University / College of Commerce"
~institution:"Gesellschaft zur Erforschung des Markenwesens"
~source:"econis"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzschrift"
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Search: subject_exact:"Marketing management"
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Marketing management
8
Marketingmanagement
8
Eastern Europe
4
Osteuropa
4
Ostmitteleuropa
4
Auslandsinvestition
3
Brand management
3
Foreign investment
3
Markenführung
3
Marketingstrategie
3
Competitive strategy
2
International market entry
2
Internationaler Markteintritt
2
Markenpolitik
2
Multinationales Unternehmen
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Central-Eastern Europe
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Wien <2004>
1
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Aufsatz im Buch
Konferenzschrift
Collection of articles of several authors
8
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English
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Springer, Reiner
4
Chadraba, Petr
2
Disch, Wolfgang K. A.
2
Lips, Peter
1
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DePaul University / College of Commerce
Gesellschaft zur Erforschung des Markenwesens
American Marketing Association
42
European Society for Opinion and Marketing Research
13
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
Fördergesellschaft Marketing an der Universität Augsburg
4
Springer Fachmedien Wiesbaden
4
Gesellschaft Entwicklung, Konstruktion, Vertrieb
3
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
2
European Advertising Academy
2
Institut für Marketing <Münster, Westfalen>
2
Lüneburger Mittelstands-Symposium <1, 1988, Lüneburg>
2
Marketing Research Congress <44, 1991, Luxembourg>
2
Čerkasʹkyj deržavnyj technolohičnyj universytet
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMS World Marketing Congress <22., 2019, Edinburgh>
1
Academy of Marketing
1
Academy of Marketing Science / World Marketing Congress <23., 2023, Canterbury>
1
Air Transport Research Society
1
Athens Institute for Education and Research
1
Augsburger Marketingtag <19, 1993, Augsburg>
1
Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Bundesverband Bürowirtschaft
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on International Marketing Research: New Tasks, New Methods, New Scenarios <1991, Ljubljana>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <16, 2008, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
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Die digitale Beschleunigung verlangt mehr Markenführung
Disch, Wolfgang K. A.
(
contributor
)
-
Markendialog <19., 2015, Berlin>
;
Gesellschaft zur …
-
2015
Persistent link: https://www.econbiz.de/10014010155
Saved in:
2
Markenführung vor drei großen Herausforderungen : Markendialog, Februar 2012
Disch, Wolfgang K. A.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009537726
Saved in:
3
Proceedings of the 18th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 2 - 4 , 2010 Vienna, Austria
Springer, Reiner
(
contributor
)
-
Conference on Marketing and Business Strategies for …
-
2010
Persistent link: https://www.econbiz.de/10009505069
Saved in:
4
Proceedings of the 17th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 3-5, 2009, Vienna, Austria
Springer, Reiner
(
contributor
)
-
Conference on Marketing and Business Strategies for …
-
2009
Persistent link: https://www.econbiz.de/10009487237
Saved in:
5
Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
Springer, Reiner
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003797519
Saved in:
6
Proceedings of the 13th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1 - 3, 2005, Vienna, Austria
Chadraba, Petr
(
contributor
);
Springer, Reiner
(
contributor
)
-
Conference on Marketing and Business Strategies for …
-
2005
Persistent link: https://www.econbiz.de/10003212130
Saved in:
7
Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 2 - 4, 2004, Vienna, Austria
Chadraba, Petr
(
contributor
)
-
Conference on Marketing and Business Strategies for …
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003327838
Saved in:
8
Markenkommunikation auf dem Prüfstand : [Markendialog, Februar 2003]
Lips, Peter
(
ed.
)
-
2003
Persistent link: https://www.econbiz.de/10003467793
Saved in:
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