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source:"usbk"
~isPartOf:"Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen"
~source:"econis"
~subject:"Performance measurement"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzschrift"
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Brunner, Christian Boris
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Esch, Franz-Rudolf
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
Integrated brand marketing and measuring returns
2
The profit impact of marketing strategy project : retrospect and prospects
2
Competitive drivers for improving future business performance
1
Conference proceedings trends in business communication 2016
1
Contemporary issues in marketing management
1
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
1
E-entrepreneurship and ICT ventures : strategy, organization and technology
1
Future-focused strategic marketing
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Handbook of marketing and finance
1
Handbook of research on customer engagement
1
Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing mix decisions : new perspectives and practices
1
Marketing performativity : theories, practices and devices
1
Marketing und Innovation in disruptiven Zeiten
1
Multinational enterprise management strategies in developing countries
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Small business and entrepreneurship ; Vol. 4
1
The Routledge companion to nonprofit marketing
1
The evolution of integrated marketing communications : the customer-driven marketplace
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
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Aufbau eines ganzheitlichen Kommunikationsperformance-Measurement : Konzepte zur Messung und Prognose des Kommunikationserfolgs
Esch, Franz-Rudolf
;
Hartmann, Kerstin
;
Brunner, …
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 893-920)
.
2009
Persistent link: https://www.econbiz.de/10003766198
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2
Controlling der Marketingkommunikation : zentrale Kennzahlen und ausgewählte Evaluationsverfahren
Reinecke, Sven
;
Janz, Simone
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 993-1020)
.
2009
Persistent link: https://www.econbiz.de/10003766210
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