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source:"usbk"
~source:"econis"
~subject:"Advertising"
~subject:"Werbung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzschrift"
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International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
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Marx Károly Közgazdaságtudományi Egyetem <Budapest>
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Meždunarodnaja Naučno-Praktičeskaja Konferencija Reklamnyj Rynok Rossii: Problemy i Perspektivy <2010, Orel>
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Stereotypen und Wissensrepräsentationen in Marketing und Werbung <Veranstaltung> <2015, Darmstadt>
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
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Europäische Kulturen in der Wirtschaftskommunikation
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Handbook of research on effective advertising strategies in the social media age
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Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
2
The evolution of integrated marketing communications : the customer-driven marketplace
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
AI-driven marketing research and data analytics
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AMA proceedings series
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Advertising theory
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Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
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Brand management ; Vol. 3
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Brand management in emerging markets : theories and practice
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Building organizational resilience with neuroleadership
1
Business models for strategic innovation : cross-functional perspectives
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CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
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Celebrity, convergence and transformation
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Communication industry in Nigeria : the crisis of publications
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Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
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Dienstleistungsmarketing, Kommunikationspolitik und Tourismus
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Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
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Effizienz statt Verantwortung? : Anforderungen, Ansätze und Methoden ; [die als Manuskript gedruckten Beiträge wurden auf dem XXIX. Kongress der Deutschen Marktforschung vom 29. - 31. Mai 1994 in Bremen als Vorträge gehalten]
1
European Advertising Academy / Research
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Evolution der Informationsgesellschaft : Markenkommunikation im Spannungsfeld der neuen Medien
1
Gabler Research
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Green advertising and the reluctant consumer
1
Handbook on ethics and marketing
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Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
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Innovation in advertising and branding communication
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Kellogg on advertising & media : the Kellogg School of Management
1
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Lecture notes in economics and mathematical systems : LNEMS
1
Management-Konzepte für kleine und mittlere Unternehmen : mit 17 Tabellen
1
Markenkommunikation auf dem Prüfstand : [Markendialog, Februar 2003]
1
Marketing performativity : theories, practices and devices
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
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Neuroscience marketing : a new age marketing
Tyagi, Shenki
;
Tyagi, Mani
;
Srivastava, Ashish
;
Saluja, …
- In:
Building organizational resilience with neuroleadership
,
(pp. 215-229)
.
2024
Persistent link: https://www.econbiz.de/10014552157
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2
Artificial intelligence-driven advertising and customer targeting : precision marketing strategies in Zimbabwe
Takunda, Chiwaridzo Option
;
Iyioluwa, Adeyinka Kehinde
- In:
AI-driven marketing research and data analytics
,
(pp. 98-117)
.
2024
Persistent link: https://www.econbiz.de/10014558894
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3
How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
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4
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
5
Marketing communications strategies for public transport organisations
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Public Sector Marketing Communications Volume I : …
,
(pp. 41-68)
.
2022
Persistent link: https://www.econbiz.de/10013415059
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6
Snapshot and insights on theories, methods and topics in branding and advertising research
Mas-Manchón, Lluís
;
Lopez-Gonzalez, Hibai
; …
- In:
Innovation in advertising and branding communication
,
(pp. 8-26)
.
2021
Persistent link: https://www.econbiz.de/10012391574
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7
Strategies of advertising communication in the global economy
Polyakov, Vladimir A.
;
Fomicheva, Irina V.
;
Efremova, …
- In:
Strategies for the global economic system for 2030
,
(pp. 97-104)
.
2021
Persistent link: https://www.econbiz.de/10012655589
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8
The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880704
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9
Werbung für alle Sinne : multimodale Kommunikationsstrategien
Wahl, Sabine
(
ed.
);
Ronneberger-Sibold, Elke
(
ed.
); …
-
Interdisziplinäres Symposium der Forschungskooperation …
-
2020
Persistent link: https://www.econbiz.de/10011971014
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10
Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
-
AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
-
2019
Persistent link: https://www.econbiz.de/10012486208
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