Snapshot and insights on theories, methods and topics in branding and advertising research
Year of publication: |
2021
|
---|---|
Authors: | Mas-Manchón, Lluís ; Lopez-Gonzalez, Hibai ; Guerrero-Solé, Frederic |
Published in: |
Innovation in advertising and branding communication. - New York : Routledge, ISBN 978-0-367-44364-1. - 2021, p. 8-26
|
Subject: | Werbung | Advertising | Markenführung | Brand management | Marketingmanagement | Marketing management |
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