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subject:"Öffentliche Güter"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Soziale Beziehungen"
~subject:"USA"
~subject:"Wohltätigkeit"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Nächstenliebe"
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Öffentliche Güter
Soziale Beziehungen
USA
Wohltätigkeit
Altruism
6
Altruismus
6
Fundraising
6
Charity
4
Experiment
4
Social behaviour
3
Soziales Verhalten
3
Charitable organization
2
Consumer behaviour
2
Donation
2
Gemeinnützige Organisation
2
Konsumentenverhalten
2
Prosocial behavior
2
Advertising
1
Advertising effects
1
Behavioral economics
1
Behaviour
1
Brand image
1
Brand management
1
Cause-Related Marketing
1
Cause-related marketing
1
Charitable behavior
1
Charitable donations
1
Charitable giving
1
Charities
1
Consumer behavior
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Decision
1
Donation behaviors
1
Eigeninteresse
1
Entscheidung
1
Generosity
1
Geschenk
1
Gift giving
1
Gifts
1
Markenführung
1
Markenimage
1
Message persuasiveness
1
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Article
4
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Aufsatz in Zeitschrift
Article in journal
4
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English
4
Author
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Baek, Tae Hyun
1
Bagozzi, Richard P.
1
Ekici, Ahmet
1
John, Leslie K.
1
Keenan, Elizabeth A.
1
Kim, Seeun
1
Kim, Yeonshin
1
Le, Nhat Quang
1
Shiri, Aminreza
1
Supphellen, Magne
1
Wilson, Anne V.
1
Yoon, Sukki
1
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Marketing letters : a journal of research in marketing
Journal of economic behavior & organization : JEBO
57
Journal of public economics
43
Journal of behavioral and experimental economics
32
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
29
Nonprofit and voluntary sector quarterly
25
Journal of economic psychology : research in economic psychology and behavioral economics
20
Journal of business research : JBR
18
Economics letters
17
Experimental economics : a journal of the Economic Science Association
16
Games and economic behavior
12
Journal of philanthropy and marketing
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Games
10
International review on public and non-profit marketing
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Applied economics
8
Journal of nonprofit & public sector marketing
8
Theory and decision : an international journal for multidisciplinary advances in decision science
8
Journal of behavioral decision making
7
Journal of public economic theory
7
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
7
The American economic review
7
Applied economics letters
6
European economic review : EER
6
Journal of political economy
6
Nonprofit management & leadership
6
The journal of socio-economics
6
Economic inquiry : journal of the Western Economic Association International
5
Environmental & resource economics : the official journal of the European Association of Environmental and Resource Economists
5
European journal of political economy
5
Journal of business ethics : JOBE
5
Journal of consumer research : JCR ; an interdisciplinary journal
5
Journal of marketing research : JMR
5
Land economics : applied research on environmental resources
5
International journal of nonprofit & voluntary sector marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of evolutionary economics : JEE
4
Journal of institutional and theoretical economics : JITE
4
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ECONIS (ZBW)
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1
Effects of negative social information on the willingness to support charities : the moderating role of regulatory focus
Le, Nhat Quang
;
Supphellen, Magne
;
Bagozzi, Richard P.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 111-122
Persistent link: https://www.econbiz.de/10012488856
Saved in:
2
When less is more : consumers prefer brands that donate more in relative versus absolute terms
Keenan, Elizabeth A.
;
Wilson, Anne V.
;
John, Leslie K.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10013184252
Saved in:
3
Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Seeun
;
Kim, Yeonshin
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10012016715
Saved in:
4
The message in the box : how exposure to money affects charitable giving
Ekici, Ahmet
;
Shiri, Aminreza
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10011876247
Saved in:
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