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subject:"Advertising"
~person:"Cheney, George"
~person:"Noble, Gary"
~person:"Pedersen, Anne Grethe Julius"
~subject:"Corporate social responsibility"
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Cheney, George
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ECONIS (ZBW)
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Werbung und PR im digitalen Zeitalter : Grenzen, Übergänge und neue Formate
Nielsen, Martin
(
ed.
);
Grove Ditlevsen, Marianne
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014418106
Saved in:
2
Advertising corporate social responsibility : results from an experimental manipulation of key message variables
Pomering, Alan
;
Johnson, Lester W.
;
Noble, Gary
- In:
Corporate communications : an international journal
18
(
2013
)
2
,
pp. 249-263
Persistent link: https://www.econbiz.de/10009748729
Saved in:
3
Interrogating the communicative dimensions of corporate social responsibility
Christensen, Lars Thøger
;
Cheney, George
- In:
The handbook of communication and corporate social …
,
(pp. 491-504)
.
2011
Persistent link: https://www.econbiz.de/10009235276
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