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subject:"Advertising"
~subject:"Pricing strategy"
~type_genre:"Conference proceedings"
~type_genre:"Handbook"
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Advertising
Pricing strategy
Advertising planning
8
Werbeplanung
8
Advertising effects
3
Werbewirkung
3
Deutschland
2
Germany
2
Marketing
2
Werbung
2
28.09.1998
1
Advertising industry
1
Beziehungsmarketing
1
Brand image
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E-commerce
1
Electronic Commerce
1
Information management
1
Informationsmanagement
1
Internet marketing
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Marketingmanagement
1
Marktforschung
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Mediaplanung
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Online-Marketing
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Product management
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Produktmanagement
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Psychology of advertising
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Ambler, Tim
1
Großklaus, Rainer H. G.
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Okazaki, Shintaro
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Tellis, Gerard J.
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ICORIA <9, 2010, Madrid>
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Advances in advertising research
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ECONIS (ZBW)
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1
Breaking new ground in theory and practice
Okazaki, Shintaro
(
ed.
)
-
2011
-
1. ed.
Persistent link: https://www.econbiz.de/10012878611
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2
Praxisbuch Produktmanagement : Marktanalysen und Marketing, Positionierung und Preisfindung, Mediaplanung und Agenturauswahl
Großklaus, Rainer H. G.
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003456598
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3
The Sage handbook of advertising
Tellis, Gerard J.
(
ed.
);
Ambler, Tim
(
ed.
)
-
2007
Persistent link: https://www.econbiz.de/10013547523
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