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subject:"Advertising effects"
~isPartOf:"English language series"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing theory"
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Advertising effects
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English language series
Journal of business research : JBR
Marketing theory
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Marketing letters : a journal of research in marketing
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Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
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ERIM report series research in management
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Evolution der Informationsgesellschaft : Markenkommunikation im Spannungsfeld der neuen Medien
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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Influencer marketing and the growth of affiliates : the effects of language features on engagement behavior
Syrdal, Holly A.
;
Myers, Susan
;
Sen, Sandipan
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303734
Saved in:
2
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
3
The "esperanto" of business... or how to be successful in life : a decolonial reading, using semiotics, of English language courses' advertisements in Brazil
Hemais, Marcus Wilcox
;
Pessôa, Luís Alexandre Grubits …
- In:
Marketing theory
22
(
2022
)
2
,
pp. 251-274
Persistent link: https://www.econbiz.de/10013257608
Saved in:
4
English in advertising : a linguistic study of advertising in Great Britain
Leech, Geoffrey Neil
-
1966
Persistent link: https://www.econbiz.de/10000577774
Saved in:
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