The "esperanto" of business... or how to be successful in life : a decolonial reading, using semiotics, of English language courses' advertisements in Brazil
Marcus W. Hemais and Luís Alexandre Pessôa, Denise F. Barros
| Year of publication: |
2022
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|---|---|
| Authors: | Hemais, Marcus Wilcox ; Pessôa, Luís Alexandre Grubits de Paula ; Barros, Denise Franca |
| Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 22.2022, 2, p. 251-274
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| Subject: | advertisements | coloniality of power | Decolonialism | English Language courses | hierarchies of knowledge in marketing | linguistic imperialism | semiotics | Sprache | Language | Englisch (Sprache) | English (Language) | Brasilien | Brazil | Linguistik | Linguistics | Semiotik | Semiotics | Kolonialismus | Colonialism | Werbung | Advertising | Werbewirkung | Advertising effects | Fremdsprache | Foreign language |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14705931221075368 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013257608