//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Advertising effects"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Kok Wei Khong"
~subject:"Celebrity endorsement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Celebrity-Werbung"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Celebrity endorsement
Brand image
1
Celebrity-Werbung
1
Consumer behaviour
1
Japan
1
Konsumentenverhalten
1
Malaysia
1
Markenimage
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Kok Wei Khong
Kim, Taehee
2
Ko, Yong Jae
2
Arai, Akiko
1
Arora, Nilesh
1
Bartsch, Fabian
1
Beckert, Johannes
1
Borchers, Nils S.
1
Brigham, Christopher
1
Brison, Natasha T.
1
Chang, Hua
1
Chang, Joseph W.
1
Chang, Kyungro
1
Chang, Yongwan
1
Chen, Chen-yueh
1
Choi, Jeonghye
1
Choi, Yonglim
1
Choi, Yung Kyun
1
Collins, Alice Ford
1
Crespo, Cátia Fernandes
1
D'Rozario, Denver
1
Ferreira, Alcina Gaspar
1
Flores-Zamora, Javier
1
Gräve, Jan-Frederik
1
Hagelstein, Jens
1
Hong, Cheng
1
Hsiao, Chia-lin
1
Hur, Youngjin
1
Janssen, Loes
1
Kang, Moon Young
1
Kim, Dae Yeon
1
Kim, Daehwan
1
Kim, Hye-yŏng
1
Kim, Hyojin
1
Kim, Juran
1
Kim, Mikyoung
1
Kim, Sojung
1
Ko, Eunju
1
Koo, Jakeun
1
Lee, Joon Sung
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
International journal of sports marketing & sponsorship
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Measuring the impact of celebrity endorsement on consumer behavioural intentions : a study of Malaysian consumers
Kok Wei Khong
;
Wu, You Li
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
3
,
pp. 157-177
Persistent link: https://www.econbiz.de/10009765613
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->