Measuring the impact of celebrity endorsement on consumer behavioural intentions : a study of Malaysian consumers
Year of publication: |
2013
|
---|---|
Authors: | Kok Wei Khong ; Wu, You Li |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 14.2012/13, 3, p. 157-177
|
Subject: | Konsumentenverhalten | Consumer behaviour | Malaysia | Celebrity-Werbung | Celebrity endorsement | Japan | Markenimage | Brand image |
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