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subject:"Advertising effects"
~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"brand"
~subject:"digital influencer"
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Search: subject_exact:"Celebrity-Werbung"
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Advertising effects
brand
digital influencer
Celebrity endorsement
17
Celebrity-Werbung
17
Werbewirkung
14
Brand management
8
Markenführung
8
Advertising
5
Brand image
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenimage
5
Werbung
5
Internet marketing
3
Online-Marketing
3
culture
3
Athletes
2
Brand
2
Cultural identity
2
Culture
2
Endorsement
2
India
2
Indien
2
Kultur
2
Kulturelle Identität
2
Markenartikel
2
Social Web
2
Social web
2
Sportler
2
advertising
2
celebrity endorsement
2
celebrity endorsements
2
experimental design
2
purchase intention
2
Athlete
1
Australia
1
Australien
1
Beziehungsmarketing
1
Brand familiarity
1
Celebrity marketing
1
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English
14
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Arora, Nilesh
1
Bagdare, Shilpa
1
Biswas, Somdutta
1
Campos, Roberta Dias
1
Carrillat, François A.
1
Chang, Joseph W.
1
Choi, Jin-A.
1
Denis, Etienne
1
Desmarais, Fabrice
1
Gountas, John
1
Gountas, Sandra
1
Guptha, Ch. Abhinav
1
Hoornaert, Steven
1
Hussain, Mahmood
1
Leclercq, Thomas
1
Lewis, Robert
1
Malik, Garima
1
Moraes, Marcela
1
Nascimento, Thaysa Costa do
1
O'Donnell, Kathleen
1
O'Rourke, Anne-Maree
1
Parsad, Chandan
1
Plourde, Catherine
1
Prashar, Sanjeev
1
Rahman, Rehenuma
1
Roy, Subhadip
1
Schimmelpfennig, Christian
1
Sharma, Piyush
1
Suarez, Maribel
1
Um, Nam-hyun
1
Vijay, T. Sai
1
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Journal of global marketing
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of marketing management : JMM ; journal of the Academy of Marketing
Psychology & marketing
17
International journal of advertising : the review of marketing communications
13
Journal of promotion management : JPM
13
Journal of business research : JBR
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
11
Journal of promotion management : innovations in planning and applied research
10
International journal of sports marketing & sponsorship
9
Journal of advertising research
8
The journal of product & brand management
8
Journal of retailing and consumer services
7
Journal of marketing management : MM
6
Marketing letters : a journal of research in marketing
6
The journal of brand management : an international journal
6
Global business review
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
European journal of marketing : EJM
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Vision : the journal of business perspective
4
Young consumers : insight and ideas for responsible marketers
4
GITAM journal of management : a quarterly publication of GITAM Institute of Management
3
Health marketing quarterly
3
International journal of internet marketing and advertising : IJIMA
3
International review on public and non-profit marketing
3
Qualitative market research : an international journal
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Asia Pacific journal of marketing and logistics
2
Asia-Pacific journal of business administration
2
Celebrity, convergence and transformation
2
Cogent business & management
2
Gabler Edition Wissenschaft
2
International journal of Indian culture and business management
2
International journal of hospitality management
2
International journal of market research
2
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ECONIS (ZBW)
14
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14
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date (oldest first)
1
Trust me, I am famous : legitimating attractive celebrities as credible endorsers for charitable organisations
Leclercq, Thomas
;
Denis, Etienne
;
Hoornaert, Steven
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
1/2
,
pp. 102-128
Persistent link: https://www.econbiz.de/10014549723
Saved in:
2
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
3
Experimenting, partnering and bonding : a framework for the digital influencer-brand endorsement relationship
Nascimento, Thaysa Costa do
;
Campos, Roberta Dias
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1009-1030
Persistent link: https://www.econbiz.de/10012395420
Saved in:
4
Celebrity influences on consumer decision making : new insights and research directions
Moraes, Marcela
;
Gountas, John
;
Gountas, Sandra
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1159-1192
Persistent link: https://www.econbiz.de/10012178613
Saved in:
5
Celebrity endorsement in the world of luxury fashion : when controversy can be beneficial
Carrillat, François A.
;
O'Rourke, Anne-Maree
;
Plourde, …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1193-1213
Persistent link: https://www.econbiz.de/10012178616
Saved in:
6
The use of different endorser types in advertising : a content analysis of magazine advertisements
Schimmelpfennig, Christian
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 139-153
Persistent link: https://www.econbiz.de/10012201019
Saved in:
7
Building brand awareness : the role of celebrity endorsement in advertisements
Rahman, Rehenuma
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
4
,
pp. 363-384
Persistent link: https://www.econbiz.de/10011962791
Saved in:
8
Culture and the star-power strategy : comparing American and Korean response to celebrity-endorsed advertising
Choi, Jin-A.
;
Lewis, Robert
- In:
Journal of global marketing
30
(
2017
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10011779365
Saved in:
9
To sponsor or not to sponsor : transgressions are unequally detrimental
Chang, Joseph W.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 209-225
Persistent link: https://www.econbiz.de/10011774980
Saved in:
10
The role of country of origin in celebrity endorsements : integrating effects of brand familiarity
Roy, Subhadip
;
Bagdare, Shilpa
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011433864
Saved in:
1
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