//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Advertising effects"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Vision : the journal of business perspective"
~subject:"brand"
~subject:"digital influencer"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Celebrity-Werbung"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
brand
digital influencer
Celebrity endorsement
14
Celebrity-Werbung
14
Werbewirkung
11
Brand management
8
Markenführung
8
Consumer behaviour
6
Konsumentenverhalten
6
Brand image
5
Markenimage
5
Advertising
4
Werbung
4
Celebrity Endorsement
3
Athletes
2
Brand
2
Confidence
2
Endorsement
2
Internet marketing
2
Markenartikel
2
Online-Marketing
2
Social Web
2
Social web
2
Sportler
2
Vertrauen
2
purchase intention
2
Advertisement
1
Attitude Towards Advertising
1
Attitude Towards Brand
1
Australia
1
Australien
1
Beziehungsmarketing
1
Branding Models
1
Celebrity Brand Fit
1
Celebrity marketing
1
Charitable organization
1
Charity
1
Credibility
1
Dead celebrities
1
Decision-making
1
more ...
less ...
Online availability
All
Undetermined
10
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Language
All
English
11
Author
All
Johnson, Johney
2
Thomas, Tijo
2
Arora, Nilesh
1
Campos, Roberta Dias
1
Carrillat, François A.
1
Chang, Joseph W.
1
Denis, Etienne
1
Dogra, Pallavi
1
Gountas, John
1
Gountas, Sandra
1
Hoornaert, Steven
1
Leclercq, Thomas
1
Moraes, Marcela
1
Nascimento, Thaysa Costa do
1
O'Rourke, Anne-Maree
1
Parsad, Chandan
1
Plourde, Catherine
1
Prashar, Sanjeev
1
Rahman, Rehenuma
1
Sharma, Piyush
1
Sharma, Rishi R.
1
Singh, Shiv Kumar
1
Suarez, Maribel
1
Upadhyay, Yogesh
1
Vijay, T. Sai
1
more ...
less ...
Published in...
All
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of marketing management : JMM ; journal of the Academy of Marketing
Vision : the journal of business perspective
Psychology & marketing
17
International journal of advertising : the review of marketing communications
13
Journal of promotion management : JPM
13
Journal of business research : JBR
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
11
Journal of promotion management : innovations in planning and applied research
10
International journal of sports marketing & sponsorship
9
Journal of advertising research
8
The journal of product & brand management
8
Journal of global marketing
7
Journal of retailing and consumer services
7
Journal of marketing management : MM
6
Marketing letters : a journal of research in marketing
6
The journal of brand management : an international journal
6
Global business review
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
European journal of marketing : EJM
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Young consumers : insight and ideas for responsible marketers
4
GITAM journal of management : a quarterly publication of GITAM Institute of Management
3
Health marketing quarterly
3
International journal of internet marketing and advertising : IJIMA
3
International review on public and non-profit marketing
3
Qualitative market research : an international journal
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Asia Pacific journal of marketing and logistics
2
Asia-Pacific journal of business administration
2
Celebrity, convergence and transformation
2
Cogent business & management
2
Gabler Edition Wissenschaft
2
International journal of Indian culture and business management
2
International journal of hospitality management
2
International journal of market research
2
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Trust me, I am famous : legitimating attractive celebrities as credible endorsers for charitable organisations
Leclercq, Thomas
;
Denis, Etienne
;
Hoornaert, Steven
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
1/2
,
pp. 102-128
Persistent link: https://www.econbiz.de/10014549723
Saved in:
2
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
3
Experimenting, partnering and bonding : a framework for the digital influencer-brand endorsement relationship
Nascimento, Thaysa Costa do
;
Campos, Roberta Dias
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1009-1030
Persistent link: https://www.econbiz.de/10012395420
Saved in:
4
Celebrity influences on consumer decision making : new insights and research directions
Moraes, Marcela
;
Gountas, John
;
Gountas, Sandra
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1159-1192
Persistent link: https://www.econbiz.de/10012178613
Saved in:
5
Celebrity endorsement in the world of luxury fashion : when controversy can be beneficial
Carrillat, François A.
;
O'Rourke, Anne-Maree
;
Plourde, …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1193-1213
Persistent link: https://www.econbiz.de/10012178616
Saved in:
6
The effect of celebrity trustworthiness on endorsement effectiveness : a comparison of congruence and hybrid model
Thomas, Tijo
;
Johnson, Johney
- In:
Vision : the journal of business perspective
23
(
2019
)
3
,
pp. 275-286
Persistent link: https://www.econbiz.de/10012161657
Saved in:
7
Modelling the effects of financial services advertising on financial product purchase : an empirical validation
Dogra, Pallavi
;
Sharma, Rishi R.
- In:
Vision : the journal of business perspective
23
(
2019
)
4
,
pp. 418-431
Persistent link: https://www.econbiz.de/10012161742
Saved in:
8
Building brand awareness : the role of celebrity endorsement in advertisements
Rahman, Rehenuma
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
4
,
pp. 363-384
Persistent link: https://www.econbiz.de/10011962791
Saved in:
9
To sponsor or not to sponsor : transgressions are unequally detrimental
Chang, Joseph W.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 209-225
Persistent link: https://www.econbiz.de/10011774980
Saved in:
10
The impact of celebrity expertise on advertising effectiveness : the mediating role of celebrity brand fit
Thomas, Tijo
;
Johnson, Johney
- In:
Vision : the journal of business perspective
21
(
2017
)
4
,
pp. 367-374
Persistent link: https://www.econbiz.de/10011833558
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->