Modelling the effects of financial services advertising on financial product purchase : an empirical validation
Year of publication: |
2019
|
---|---|
Authors: | Dogra, Pallavi ; Sharma, Rishi R. |
Published in: |
Vision : the journal of business perspective. - London [u.a.] : Sage Publ., ISSN 2249-5304, ZDB-ID 2220768-5. - Vol. 23.2019, 4, p. 418-431
|
Subject: | Information Processing | Decision-making | Financial Service Advertisement | Celebrity Endorsement | Finanzdienstleistung | Financial services | Werbewirkung | Advertising effects | Werbung | Advertising | Celebrity-Werbung | Celebrity endorsement | Konsumentenverhalten | Consumer behaviour |
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