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subject:"Advertising media"
~accessRights:"restricted"
~isPartOf:"Academia : revista Latinoamericana de administración"
~subject:"Celebrity-Werbung"
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Advertising media
Celebrity-Werbung
Advertising
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Advertising effects
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Celebrity endorsement
1
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Explicit commercial intent
1
Internet marketing
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Online-Marketing
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Academia : revista Latinoamericana de administración
Journal of business research : JBR
23
Psychology & marketing
14
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the review of marketing communications
12
Journal of retailing and consumer services
10
Journal of marketing communications
9
The journal of product & brand management
9
Journal of advertising research
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of sports marketing & sponsorship
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Marketing intelligence & planning
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Global business review
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International journal of hospitality management
4
International journal of internet marketing and advertising : IJIMA
4
International review on public and non-profit marketing
4
Journal of current issues and research in advertising
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : JPM
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Journal of strategic marketing
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Marketing letters : a journal of research in marketing
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SpringerLink / Bücher
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Asia Pacific journal of marketing and logistics
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International journal of market research
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International journal of nonprofit & voluntary sector marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of sport management and marketing : IJSMM
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Inventi impact: retailing & consumer services
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Journal of advertising
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Journal of global marketing
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Journal of international consumer marketing
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Journal of marketing theory and practice : JMTP
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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The journal of brand management : an international journal
3
Vision : the journal of business perspective
3
Arts and the market : AAM
2
European Sport management quarterly : ESMQ
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European journal of marketing
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International journal of management practice : IJMP
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Journal of Islamic marketing
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Celebrity endorsement using different types of new media and advertising formats
Uribe, Rodrigo
;
Buzeta, Cristian
;
Manzur, Enrique
; …
- In:
Academia : revista Latinoamericana de administración
35
(
2022
)
3
,
pp. 281-302
Persistent link: https://www.econbiz.de/10013369857
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