Celebrity endorsement using different types of new media and advertising formats
Rodrigo Uribe, Cristian Buzeta and Enrique Manzur and Martina Celis
| Alternative title: | Celebrity endorsement utilizando diferentes tipos de nuevos medios y formatos publicitarios |
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| Year of publication: |
2022
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| Authors: | Uribe, Rodrigo ; Buzeta, Cristian ; Manzur, Enrique ; Celis, Martina |
| Published in: |
Academia : revista Latinoamericana de administración. - Bradford : Emerald, ISSN 2056-5127, ZDB-ID 2401123-X. - Vol. 35.2022, 3, p. 281-302
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| Subject: | Celebrity endorsement | Explicit commercial intent | Social media | Embedded advertising | Celebrity-Werbung | Werbewirkung | Advertising effects | Social Web | Social web | Werbung | Advertising | Online-Marketing | Internet marketing | Werbeträger | Advertising media |
Online Resource
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/ARLA-08-2021-0167 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013369857