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subject:"Advertising media"
~accessRights:"restricted"
~isPartOf:"Marketing intelligence & planning"
~subject:"Markenimage"
~subject:"Werbewirkung"
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Search: subject_exact:"Celebrity-Werbung"
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Advertising media
Markenimage
Werbewirkung
Celebrity endorsement
6
Celebrity-Werbung
6
Advertising effects
4
Beziehungsmarketing
2
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
2
Relationship marketing
2
Aktienmarkt
1
Anlageverhalten
1
Bankgeschäft
1
Banking services
1
Behavioural finance
1
Brand credibility
1
Brand image
1
Brand personality
1
Brand purchase intention
1
Business founders
1
Business start-up
1
Capital income
1
Celebrity
1
Celebrity credibility
1
Celebrity endorsers (CE)
1
China
1
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1
Confidence
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumer advocacy intentions (CAI)
1
Consumer attitude (CA)
1
Consumer relationship intention (CRI)
1
Credibility
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Dienstleistungsqualität
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Emerging economies
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Emerging markets
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Financial investment
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Arora, Nilesh
1
Goi, Chai Lee
1
Kalam, Abul
1
Kapoor, Vikram
1
Moharana, Tapas Ranjan
1
Pradhan, Debasis
1
Prentice, Catherine
1
Rishi, Bikramjit
1
Shiva, Atul
1
Tiong, Ying Ying
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Zhang, Lei
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Marketing intelligence & planning
Journal of business research : JBR
17
International journal of advertising : the review of marketing communications
12
Journal of promotion management : innovations in planning and applied research
11
Journal of marketing communications
9
Psychology & marketing
8
Journal of retailing and consumer services
7
The journal of product & brand management
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of sports marketing & sponsorship
6
Global business review
4
International review on public and non-profit marketing
4
Journal of advertising research
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : JPM
4
Journal of strategic marketing
4
Marketing letters : a journal of research in marketing
4
SpringerLink / Bücher
4
The journal of brand management : an international journal
4
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international consumer marketing
3
Journal of marketing theory and practice : JMTP
3
Vision : the journal of business perspective
3
Asia Pacific journal of marketing and logistics
2
European journal of marketing
2
International journal of hospitality management
2
International journal of market research
2
International journal of sport management and marketing : IJSMM
2
Inventi impact: retailing & consumer services
2
Journal of Islamic marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of current issues and research in advertising
2
Journal of hospitality marketing & management
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Manthan : journal of commerce and management
2
Tourism management : research, policies, practice
2
Tourism management perspectives : TMP
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ECONIS (ZBW)
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1
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
2
Do celebrity endorsements influence stock investment intentions?
Shiva, Atul
;
Arora, Nilesh
;
Rishi, Bikramjit
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 804-819
Persistent link: https://www.econbiz.de/10013393550
Saved in:
3
Celebrity endorsement and stock market return
Prentice, Catherine
;
Zhang, Lei
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 529-543
Persistent link: https://www.econbiz.de/10011723799
Saved in:
4
One step deeper : gender and congruity in celebrity endorsement
Pradhan, Debasis
;
Kapoor, Vikram
;
Moharana, Tapas Ranjan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 774-788
Persistent link: https://www.econbiz.de/10011797976
Saved in:
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