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subject:"Advertising media"
~accessRights:"restricted"
~subject:"Consumer behaviour"
~subject:"Werbewirkung"
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Search: subject_exact:"Celebrity-Werbung"
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Advertising media
Consumer behaviour
Werbewirkung
Celebrity endorsement
333
Celebrity-Werbung
333
Advertising effects
206
Konsumentenverhalten
153
Brand management
112
Markenführung
112
Markenimage
110
Brand image
106
Advertising
63
Werbung
63
Social Web
60
Social web
60
Internet marketing
46
Online-Marketing
46
Brand
39
Markenartikel
38
Athletes
37
Sportler
37
celebrity endorsement
35
Credibility
34
Glaubwürdigkeit
34
Beziehungsmarketing
29
Relationship marketing
29
Indien
24
India
23
Social media
17
Sportmarketing
15
Sports marketing
15
Celebrity
14
advertising
14
Emotion
13
celebrity endorsements
13
Confidence
12
Vertrauen
12
Celebrity endorsements
11
China
11
Luxury goods
11
Luxusgüter
11
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247
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243
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243
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4
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4
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3
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English
246
German
5
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Roy, Subhadip
9
Arora, Nilesh
5
Pradhan, Debasis
4
Banerjee, Neelotpaul
3
Bauer, Brittney C.
3
Bergkvist, Lars
3
Chan, Kara
3
Foroudi, Pantea
3
Huber, Frank
3
Hussain, Shahzeb
3
Ilicic, Jasmina
3
Melewar, T. C.
3
Mishrab, Aditya Shankar
3
Parsad, Chandan
3
Prashar, Sanjeev
3
Singh, Ramendra Pratap
3
Agnihotri, Arpita
2
Bailey, Ainsworth Anthony
2
Baxter, Stacey M.
2
Bhattacharya, Saurabh
2
Boeuf, Benjamin
2
Breuer, Christoph
2
Brison, Natasha T.
2
Carlson, Brad D.
2
Castillo, Ernesto del
2
Cauberghe, Veroline
2
Centeno, Edgar
2
Dennis, Charles
2
Derdenger, Timothy P.
2
Dwivedi, Abhishek
2
Erfgen, Carsten
2
Fan, Fei
2
Felbert, Aaron von
2
Gilal, Faheem Gul
2
Gilal, Naeem Gul
2
Gilal, Rukhsana Gul
2
Hudders, Liselot
2
Jain, Varsha
2
Johnson, Clark D.
2
Johnson, Johney
2
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Journal of business research : JBR
19
International journal of advertising : the review of marketing communications
12
Journal of promotion management : innovations in planning and applied research
12
Journal of retailing and consumer services
10
Journal of marketing communications
9
Psychology & marketing
9
The journal of product & brand management
9
International journal of advertising : the quarterly review of marketing communications
6
International journal of sports marketing & sponsorship
6
Global business review
4
International review on public and non-profit marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : JPM
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Marketing letters : a journal of research in marketing
4
Asia Pacific journal of marketing and logistics
3
International journal of hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
International journal of market research
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of sport management and marketing : IJSMM
3
Journal of advertising research
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international consumer marketing
3
SpringerLink / Bücher
3
The journal of brand management : an international journal
3
Vision : the journal of business perspective
3
European journal of marketing
2
Inventi impact: retailing & consumer services
2
Journal of Islamic marketing
2
Journal of consumer behaviour : an international research review
2
Journal of current issues and research in advertising
2
Journal of hospitality marketing & management
2
Journal of marketing theory and practice : JMTP
2
Manthan : journal of commerce and management
2
Tourism management : research, policies, practice
2
AMS review : official publication of the Academy of Marketing Science
1
Academia : revista Latinoamericana de administración
1
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91
Meaning transfer in celebrity endorsement and co-branding : meaning valence, association type, and brand awareness
Tian, Shiyun
;
Tao, Weiting
;
Hong, Cheng
;
Tsai, Wanhsiu Sunny
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1017-1037
Persistent link: https://www.econbiz.de/10013362124
Saved in:
92
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
93
The influence of multiple combinations of celebrity endorsers on consumers' intentions to purchase a sports-related product
Felbert, Aaron von
;
Breuer, Christoph
- In:
Sport, Business and Management : an international …
12
(
2022
)
4
,
pp. 440-458
Persistent link: https://www.econbiz.de/10013349531
Saved in:
94
Do celebrity endorsements influence stock investment intentions?
Shiva, Atul
;
Arora, Nilesh
;
Rishi, Bikramjit
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 804-819
Persistent link: https://www.econbiz.de/10013393550
Saved in:
95
We "like" to value the brand : a mixed-method study
Trung Dam-Huy Thai
;
Wang, Tien
;
Tin Trung Nguyen
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1265-1284
Persistent link: https://www.econbiz.de/10013429196
Saved in:
96
Cultural cognition and endorser scandal : impact of consumer information processing mode on moral judgment in the endorsement context
Lee, Joon Sung
;
Kwak, Dae Hee
;
Bagozzi, Richard P.
- In:
Journal of business research : JBR
132
(
2021
),
pp. 906-917
Persistent link: https://www.econbiz.de/10012581673
Saved in:
97
Do endorsements by sports celebrities positively influence consumers' purchase intentions? : endorser-product congruence and the amplifying influence of consumers involvement in th...
Felbert, Aaron von
;
Breuer, Christoph
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 190-208
Persistent link: https://www.econbiz.de/10012697127
Saved in:
98
Authenticity, fit and product type : testing a celebrity brand extension model cross-culturally
Osorio, María Lucila
;
Centeno-Velázquez, Edgar
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665982
Saved in:
99
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
100
Celebrity endorsements : investigating the interactive effects of internalization, identification and product type on consumers' attitudes and intentions
El Hedhli, Kamel
;
Zourrig, Haithem
;
Becheur, Imene
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012430627
Saved in:
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