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subject:"Akustische Markenführung"
~person:"Labrecque, Lauren I."
~person:"Narożna, Dominika"
~subject:"Online-Marketing"
~subject:"USA"
~subject:"Werbung"
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Akustische Markenführung
Online-Marketing
USA
Werbung
Advertising music
2
Internet marketing
2
Werbemusik
2
Advertising
1
Advertising effects
1
Audio branding
1
Brand image
1
Brand management
1
Consumer behaviour
1
Darstellende Kunst
1
Emotion
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Music
1
Musik
1
Performing arts
1
Sensory marketing
1
Sonic logos
1
Viral marketing
1
Virales Marketing
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Labrecque, Lauren I.
Narożna, Dominika
Steiner, Paul
7
Abolhasani, Morteza
2
Allan, David
2
Anand, Sandip
2
Borders, Aberdeen Leila
2
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2
Kemp, Elyria
2
Kopp, Steven W.
2
Natesan, Chinna
2
Raja, Md Washim
2
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1
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1
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1
Lee, Kyogu
1
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1
Liu, Gordon
1
Lowe, Michael L.
1
Meier, Max
1
Müllensiefen, Daniel
1
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Economy 4.0 and the COVID-19 pandemic : a review of research
1
The journal of product & brand management
1
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ECONIS (ZBW)
2
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Dance marketing as an innovation in audiovisual advertising
Narożna, Dominika
;
Gorzelańczyk, Natalia
- In:
Economy 4.0 and the COVID-19 pandemic : a review of research
,
(pp. 179-186)
.
2023
Persistent link: https://www.econbiz.de/10014325891
Saved in:
2
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
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