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subject:"Analphabetismus"
~person:"Loeb, Susanna"
~person:"Viswanathan, Madhu"
~type_genre:"Article in journal"
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| 4 applied filters
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Analphabetismus
Illiteracy
9
Consumer behaviour
5
Konsumentenverhalten
5
Subsistence economy
5
Subsistenzwirtschaft
5
Product information
3
Produktinformation
3
USA
3
United States
3
Eltern
2
Experiment
2
Parents
2
marketplace literacy
2
Bildungsniveau
1
Child care
1
Children
1
Climate change
1
E-Learning
1
E-learning
1
Early childhood education
1
Educational achievement
1
Feldforschung
1
Field research
1
Food packaging
1
Frühkindliche Bildung
1
India
1
Indien
1
Kinder
1
Kinderbetreuung
1
Klimawandel
1
Lebensmittelverpackung
1
Literacy and reading skills
1
Lower class
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
Math Skills
1
Nachhaltige Entwicklung
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Article
9
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Article in journal
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9
Arbeitspapier
5
Graue Literatur
5
Non-commercial literature
5
Working Paper
5
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English
9
Author
All
Loeb, Susanna
Viswanathan, Madhu
Baten, Jörg
7
Basu, Kaushik
6
Blunch, Niels-Hugo
5
Baliamoune-Lutz, Mina
4
Chaudhary, Latika
4
Maddox, Bryan
4
McNally, Sandra
4
Vignoles, Anna
4
Beltrán Tapia, Francisco J.
3
Cinnirella, Francesco
3
Gau, Roland
3
Hudders, Liselot
3
Jae, Haeran
3
Lee, Travis
3
Makworo, Edwin Obwoge
3
Riddell, William Craig
3
Robinson-Pant, Anna
3
A'Hearn, Brian
2
Abuya, Teresa Kwamboka
2
Aikin, Kathryn J.
2
Ali, Ayesha
2
Becker, Sascha O.
2
Blasch, Julia
2
Brante, Göran
2
Cauberghe, Veroline
2
Chetty, Krish
2
Ciccarelli, Carlo
2
Corus, Canan
2
Coulon, Augustin de
2
Cude, Brenda J.
2
De Jans, Steffi
2
Dinc, Yusuf
2
Esposito, Lucio
2
Garcia-Retamero, Rocio
2
Gcora, Nozibele
2
Green, David A.
2
Guérin-Pace, France
2
Gök, Mehmet Şahin
2
Harrison, Glenn W.
2
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Journal of business research : JBR
2
Economics of education review
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of human resources : JHR
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
1
Journal of public policy & marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
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ECONIS (ZBW)
9
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1
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9
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1
When behavioral barriers are too high or low : how timing matters for text-based parenting interventions
Cortes, Kalena E.
;
Fricke, Hans
;
Loeb, Susanna
;
Song, …
- In:
Economics of education review
92
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014265648
Saved in:
2
Marketplace literacy as a pathway to a better world : evidence from field experiments in low-access subsistence marketplaces
Viswanathan, Madhu
;
Umashankar, Nita
;
Sreekumar, Arun
; …
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 113-129
Persistent link: https://www.econbiz.de/10012522222
Saved in:
3
A demonstration of symbiotic academic-social enterprise in subsistence marketplaces : researching and designing customized sustainability literacy education in Tanzania
Viswanathan, Madhu
;
Baskentli, Sara
;
Gallage, H. P. …
- In:
Journal of public policy & marketing
40
(
2021
)
2
,
pp. 245-261
Persistent link: https://www.econbiz.de/10012534363
Saved in:
4
One step at a time : the effects of an early literacy text-messaging program for parents of preschoolers
York, Benjamin N.
;
Loeb, Susanna
;
Doss, Christopher
- In:
Journal of human resources : JHR
54
(
2019
)
3
,
pp. 537-566
Persistent link: https://www.econbiz.de/10012102704
Saved in:
5
Introduction to the special issue on subsistence marketplaces : from micro-level insights to macro-level impact
Viswanathan, Madhu
;
Shultz, Clifford J.
;
Sridharan, Srinivas
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
2
,
pp. 119-121
Persistent link: https://www.econbiz.de/10010379887
Saved in:
6
Studying low-literate consumers through experimental methods : implications for subsistence marketplaces
Gau, Roland
;
Jae, Haeran
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1683-1691
Persistent link: https://www.econbiz.de/10009683170
Saved in:
7
Effects of pictorial product-warnings on low-literate consumers
Jae, Haeran
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1674-1682
Persistent link: https://www.econbiz.de/10009683171
Saved in:
8
Understanding the influence of literacy on consumer memory : the role of pictorial elements
Viswanathan, Madhu
;
Torelli, Carlos J.
;
Xia, Lan
;
Gau, …
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 389-402
Persistent link: https://www.econbiz.de/10003883920
Saved in:
9
Undertstanding and facilitating the usage of nutritional labels by low-literate consumers
Viswanathan, Madhu
;
Hastak, Manoj
;
Gau, Roland
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
2
,
pp. 135-145
Persistent link: https://www.econbiz.de/10003923104
Saved in:
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