Marketplace literacy as a pathway to a better world : evidence from field experiments in low-access subsistence marketplaces
Year of publication: |
2021
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Authors: | Viswanathan, Madhu ; Umashankar, Nita ; Sreekumar, Arun ; Goreczny, Ashley |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 85.2021, 3, p. 113-129
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Subject: | consumer well-being | entrepreneurship | field experiment | marketplace access | marketplace literacy | randomized control trial | subsistence contexts | Konsumentenverhalten | Consumer behaviour | Feldforschung | Field research | Subsistenzwirtschaft | Subsistence economy | Analphabetismus | Illiteracy |
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