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subject:"Australien"
~isPartOf:"Engaging consumers through branded entertainment and convergent media"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"United States"
~type_genre:"Aufsatz in Zeitschrift"
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Australien
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Social Marketing
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Social marketing
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Advertising effects
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Werbewirkung
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Youth
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Alcohol consumption
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Body weight
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De Meyrick, Julian
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Engaging consumers through branded entertainment and convergent media
Journal of business research : JBR
Health marketing quarterly
11
Journal of advertising : official publication of the American Academy of Advertising
9
International journal of nonprofit and voluntary sector marketing
8
Australasian marketing journal
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Journal of advertising research
5
Journal of nonprofit & public sector marketing
5
International journal of nonprofit & voluntary sector marketing
4
Young consumers : insight and ideas for responsible marketers
4
Psychology & marketing
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Journal of business ethics : JOBE
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing management : MM
2
AMS review : official publication of the Academy of Marketing Science
1
American economic journal : a journal of the American Economic Association
1
Applied economic perspectives and policy
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Asia Pacific journal of marketing and logistics
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Asia-Pacific journal of management research and innovation
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Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
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Economics & philosophy
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EuroMed journal of business
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European business review
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European journal of marketing : EJM
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European review of agricultural economics
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of procurement management
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International review on public and non-profit marketing
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of business strategy
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer marketing
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of current issues and research in advertising : JCIRA
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of health economics
1
Journal of marketing
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Journal of marketing theory and practice
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Journal of public policy & marketing
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ECONIS (ZBW)
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1
Creating firm, customer, and societal value : toward a theory of positive marketing
Gopaldas, Ahir
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2446-2451
Persistent link: https://www.econbiz.de/10011399497
Saved in:
2
Rethinking the boundaries of social marketing : activism or advertising?
Wymer, Walter
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 99-103
Persistent link: https://www.econbiz.de/10003954603
Saved in:
3
Tobacco smoking's changing trajectory in Australia
De Meyrick, Julian
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 161-165
Persistent link: https://www.econbiz.de/10003954670
Saved in:
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