Creating firm, customer, and societal value : toward a theory of positive marketing
Ahir Gopaldas
| Year of publication: |
2015
|
|---|---|
| Authors: | Gopaldas, Ahir |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 12, p. 2446-2451
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| Subject: | Positive marketing | Cause marketing | Green marketing | Social marketing | Social innovation | Social Marketing | Marketing | Marketingmanagement | Marketing management | Öko-Marketing | Innovation | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011399497