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subject:"Australien"
~isPartOf:"Engaging consumers through branded entertainment and convergent media"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"United States"
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Australien
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Social Marketing
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Social marketing
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Consumer behaviour
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Youth
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De Meyrick, Julian
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Gopaldas, Ahir
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Martinez, Jennifer
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Engaging consumers through branded entertainment and convergent media
Journal of business research : JBR
Health marketing quarterly
11
Journal of advertising : official publication of the American Academy of Advertising
9
Working paper / National Bureau of Economic Research, Inc.
9
International journal of nonprofit and voluntary sector marketing
8
Australasian marketing journal
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Journal of advertising research
5
Journal of nonprofit & public sector marketing
5
International journal of nonprofit & voluntary sector marketing
4
Young consumers : insight and ideas for responsible marketers
4
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
3
Psychology & marketing
3
Contemporary issues in social marketing
2
Journal of business ethics : JOBE
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing management : MM
2
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
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Social marketing for public health : global trends and success stories
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The Harvard John M. Olin discussion paper series
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AMS review : official publication of the Academy of Marketing Science
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Advertising and violence : concepts and perspectives
1
American economic journal : a journal of the American Economic Association
1
Applied economic perspectives and policy
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Asia Pacific journal of marketing and logistics
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Asia-Pacific journal of management research and innovation
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Bridging the gap between advertising academia and practice
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Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Critical concepts in economics
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Discussion paper
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Economics & philosophy
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EuroMed journal of business
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European business review
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European journal of marketing : EJM
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European review of agricultural economics
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Handbook of behavioural economics and smart decision-making : rational decision-making within the bounds of reason
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of procurement management
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International review on public and non-profit marketing
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Sitcoms make you laugh and recycle : exploring the concept of behavior placements
Kowalczyk, Christine
;
Martinez, Jennifer
- In:
Engaging consumers through branded entertainment and …
,
(pp. 149-169)
.
2015
Persistent link: https://www.econbiz.de/10011389594
Saved in:
2
Creating firm, customer, and societal value : toward a theory of positive marketing
Gopaldas, Ahir
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2446-2451
Persistent link: https://www.econbiz.de/10011399497
Saved in:
3
Rethinking the boundaries of social marketing : activism or advertising?
Wymer, Walter
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 99-103
Persistent link: https://www.econbiz.de/10003954603
Saved in:
4
Tobacco smoking's changing trajectory in Australia
De Meyrick, Julian
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 161-165
Persistent link: https://www.econbiz.de/10003954670
Saved in:
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