//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Australien"
~isPartOf:"Marketing intelligence & planning"
~subject:"Marketing management"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Social marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Australien
Marketing management
USA
Social marketing
5
Social Marketing
4
Marketingmanagement
2
Physical activity
2
Advertising planning
1
Behaviour change
1
Blood service
1
Blutspendedienst
1
China
1
Cluster analysis
1
Clusteranalyse
1
Consumer behaviour
1
Corporate Social Responsibility
1
Corporate communications
1
Corporate culture
1
Corporate identity
1
Corporate image
1
Corporate reputation
1
Corporate social responsibility
1
Customer analysis
1
Developing countries
1
Dirichlet theory
1
Entwicklungsländer
1
Factor analysis
1
Faktorenanalyse
1
Firmenimage
1
Freizeitverhalten
1
Konsumentenverhalten
1
Kundenanalyse
1
Leisure behaviour
1
Public relations
1
Segmentation
1
Social responsibility
1
Sport
1
Sports
1
Survey
1
Two-step cluster analysis
1
Unternehmenskultur
1
Werbeplanung
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Case study
1
Fallstudie
1
Language
All
English
2
Author
All
Caemmerer, Barbara
1
Henley, Nadine
1
Poon, Patrick
1
Raffin, Sandrine
1
Yu, Chunling
1
Zhou, Yanfeng
1
Published in...
All
Marketing intelligence & planning
Health marketing quarterly
12
International journal of nonprofit and voluntary sector marketing
10
Journal of advertising : official publication of the American Academy of Advertising
9
Working paper / National Bureau of Economic Research, Inc.
9
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Australasian marketing journal
6
Journal of nonprofit & public sector marketing
6
The SAGE handbook of social marketing
6
Journal of advertising research
5
Journal of business research : JBR
5
International journal of nonprofit & voluntary sector marketing
4
International review on public and non-profit marketing
4
Young consumers : insight and ideas for responsible marketers
4
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
3
Europäische Hochschulschriften / 5
3
Journal of marketing management : MM
3
Journal of social marketing : JSOCM
3
Psychology & marketing
3
Contemporary issues in social marketing
2
Journal of business ethics : JOBE
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of strategic marketing
2
Key debates and contemporary issues in nonprofit marketing
2
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
2
Social marketing for public health : global trends and success stories
2
The Harvard John M. Olin discussion paper series
2
AMS review : official publication of the Academy of Marketing Science
1
Advertising and violence : concepts and perspectives
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
American economic journal : a journal of the American Economic Association
1
Applied economic perspectives and policy
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of management research and innovation
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Bridging the gap between advertising academia and practice
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Business horizons
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Segmenting blood donors in developing countries
Zhou, Yanfeng
;
Poon, Patrick
;
Yu, Chunling
- In:
Marketing intelligence & planning
30
(
2012
)
5
,
pp. 535-552
Persistent link: https://www.econbiz.de/10009611619
Saved in:
2
The application of marketing principles to a social marketing campaign
Henley, Nadine
;
Raffin, Sandrine
;
Caemmerer, Barbara
- In:
Marketing intelligence & planning
29
(
2011
)
7
,
pp. 697-706
Persistent link: https://www.econbiz.de/10009384713
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->