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subject:"Australien"
~language:"eng"
~person:"Gilchrist, Heidi"
~person:"Gray, David M."
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Australien
Australia
2
Social Marketing
2
Social marketing
2
Brand management
1
Business ethics
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CSR
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Community
1
Consumer behaviour
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Corporate Social Responsibility
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Corporate social responsibility
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Energieeinsparung
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Energy conservation
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Environmental consciousness
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Gemeinschaft
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Household
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Jugendliche
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Konsumentenverhalten
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Lebensstil
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Lifestyle
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Markenführung
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Market segmentation
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Marktsegmentierung
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Privater Haushalt
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Social Web
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Social web
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Umweltbewusstsein
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Youth
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adolescents
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alcohol
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brand community
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ethics
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lifestyle consumption communities
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macromarketing
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marketing ethics
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social marketing
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vulnerable consumers
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Gilchrist, Heidi
Gray, David M.
Fry, Marie-Louise
5
Previte, Josephine
5
Russell-Bennett, Rebekah
4
Brennan, Linda
3
Dolnicar, Sara
3
Gordon, Ross
3
Jones, Sandra C.
3
Rundle-Thiele, Sharyn
3
Bogueva, Diana
2
Gallegos, Danielle
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Harker, Debra
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Harker, Michael
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Marinova, Dora
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Pang, Bo
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Randle, Melanie
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Raphaely, Talia
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Aleti, Torgeir
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Andrews, Kelly L.
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Arli, Denni
1
Barrie, Lance
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Basu, Ambar
1
Baxter, Stacey
1
Beachcroft-Shaw, Harry
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Bean, Belinda
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Brace-Govan, Jan
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Breda, Lise van
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Brijnath, Bianca
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Cismaru, Magdalena
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Dann, Stephen
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David, Patricia
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De Meyrick, Julian
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Dunstan, Laura
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Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of nonprofit & public sector marketing
1
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ECONIS (ZBW)
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Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns
Gordon, Ross
;
Jones, Sandra
;
Barrie, Lance
;
Gilchrist, Heidi
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
4
,
pp. 419-434
Persistent link: https://www.econbiz.de/10011413158
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2
Can social marketing segmentation initiatives be used to increase household electricity conservation?
Gray, David M.
;
Bean, Belinda
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
3
,
pp. 269-305
Persistent link: https://www.econbiz.de/10009315483
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