Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns
Ross Gordon, Sandra Jones, Lance Barrie, and Heidi Gilchrist
| Year of publication: |
December 2015
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| Authors: | Gordon, Ross ; Jones, Sandra ; Barrie, Lance ; Gilchrist, Heidi |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 35.2015, 4, p. 419-434
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| Subject: | adolescents | ethics | social marketing | brand community | lifestyle consumption communities | CSR | marketing ethics | macromarketing | alcohol | vulnerable consumers | NRL | Australia | Corporate Social Responsibility | Corporate social responsibility | Lebensstil | Lifestyle | Konsumentenverhalten | Consumer behaviour | Australien | Social Web | Social web | Markenführung | Brand management | Unternehmensethik | Business ethics | Gemeinschaft | Community | Social Marketing | Social marketing | Jugendliche | Youth |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0276146714564873 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011413158