Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns
Year of publication: |
December 2015
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Authors: | Gordon, Ross ; Jones, Sandra ; Barrie, Lance ; Gilchrist, Heidi |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 35.2015, 4, p. 419-434
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Subject: | adolescents | ethics | social marketing | brand community | lifestyle consumption communities | CSR | marketing ethics | macromarketing | alcohol | vulnerable consumers | NRL | Australia | Corporate Social Responsibility | Corporate social responsibility | Lebensstil | Lifestyle | Konsumentenverhalten | Consumer behaviour | Australien | Social Web | Social web | Markenführung | Brand management | Unternehmensethik | Business ethics | Gemeinschaft | Community | Social Marketing | Social marketing | Jugendliche | Youth |
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