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subject:"Australien"
~person:"Roy, Rajat"
~person:"Weskamp, Cornelia"
~subject:"Advertising effects"
~subject:"Bekleidungsindustrie"
~subject:"Frauen"
~subject:"Germany"
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Australien
Advertising effects
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Roy, Rajat
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Journal of fashion marketing and management
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Journal of international consumer marketing
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ECONIS (ZBW)
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"Bonds" or "Calvin Klein" Down-under : consumer ethnocentric and brand country origin effects towards men's underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10009732062
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2
Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
Saved in:
3
Verbraucherschutz durch Produktkennzeichnung : Gutachten im Auftrag des Bundesministeriums für Wirtschaft (Forschungsauftrag Nr. 24/94)
Rubik, Frieder
;
Weskamp, Cornelia
-
1996
Persistent link: https://www.econbiz.de/10000602025
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