"Bonds" or "Calvin Klein" Down-under : consumer ethnocentric and brand country origin effects towards men's underwear
Wai Jin Lee; Ian Phau and Rajat Roy
| Year of publication: |
2013
|
|---|---|
| Authors: | Lee, Wai Jin ; Phau, Ian ; Roy, Rajat |
| Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 17.2013, 1, p. 65-84
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Unterwäsche | Underwear | Männer | Men | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009732062