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subject:"Australien"
~subject:"Advertising effects"
~subject:"Australia"
~subject:"United States"
~type_genre:"Aufsatz in Zeitschrift"
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Australien
Advertising effects
Australia
United States
Social marketing
670
Social Marketing
625
Consumer behaviour
190
Konsumentenverhalten
190
social marketing
136
Werbewirkung
83
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70
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Aufsatz in Zeitschrift
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Fry, Marie-Louise
4
Deshpande, Sameer
3
Dolnicar, Sara
3
Gordon, Ross
3
Previte, Josephine
3
Rundle-Thiele, Sharyn
3
Russell-Bennett, Rebekah
3
Brennan, Linda
2
Carlson, Les
2
Cismaru, Magdalena
2
Comello, Maria Leonora G.
2
Eisend, Martin
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Folse, Judith Anne Garretson
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Freeman, Dan
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Grüne-Yanoff, Till
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Harker, Michael
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Hassan, Louise M.
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Hopkins, Christopher D.
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Jewell, Robert D.
2
Jones, Sandra C.
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Kemp, Elyria
2
Lavack, Anne M.
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Lim, Joon Soo
2
Raciti, Maria
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Raggio, Randle D.
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Randle, Melanie
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Raymond, Mary Anne
2
Shanahan, Kevin J.
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Shen, Fuyuan
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Shiu, Edward
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Taylor, Kimberly A.
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Terblanche-Smit, Marlize
2
Yeh, Marie A.
2
Adair, Carol E.
1
Ahn, Euijin
1
Aleti, Torgeir
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Andreasen, Alan R.
1
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Health marketing quarterly
15
Journal of business research : JBR
11
International journal of nonprofit and voluntary sector marketing
10
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Australasian marketing journal
6
Journal of advertising research
6
Journal of nonprofit & public sector marketing
6
International journal of advertising : the quarterly review of marketing communications
5
International journal of nonprofit & voluntary sector marketing
5
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing communications
4
Journal of marketing management : MM
4
Psychology & marketing
4
Young consumers : insight and ideas for responsible marketers
4
International journal of advertising : the review of marketing communications
3
International review on public and non-profit marketing
3
European journal of marketing
2
European journal of marketing : EJM
2
Journal of business ethics : JOBE
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of promotion management : JPM
2
Journal of social marketing : JSOCM
2
Marketing theory
2
AMS review : official publication of the Academy of Marketing Science
1
American economic journal : a journal of the American Economic Association
1
Applied economic perspectives and policy
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Asia-Pacific journal of management research and innovation
1
Australian journal of management
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Cogent business & management
1
Economics & philosophy
1
EuroMed journal of business
1
European business review
1
European review of agricultural economics
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information economics and policy : IEP
1
International journal of management, economics and social sciences : IJMESS
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ECONIS (ZBW)
169
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1
Reconceptualising risky and harmful consumption through molar and molecular lines : mobile smartphone sports betting arrangements
Gordon, Ross
;
Harada, Theresa
;
Waitt, Gordon
;
Gurrieri, …
- In:
Marketing theory
24
(
2024
)
2
,
pp. 311-337
Persistent link: https://www.econbiz.de/10014631851
Saved in:
2
The effectiveness of consume-less appeals in social marketing
Balderjahn, Ingo
;
Hoffmann, Stefan
- In:
Journal of macromarketing
44
(
2024
)
2
,
pp. 258-275
Persistent link: https://www.econbiz.de/10014584731
Saved in:
3
Fear vs humor appeals : a comparative study of children's responses to anti-smoking advertisements
Nicolini, Valentina
;
Cassia, Fabio
- In:
Asia-Pacific journal of business administration
14
(
2022
)
2
,
pp. 166-184
Persistent link: https://www.econbiz.de/10013287990
Saved in:
4
Social innovation for sustainability and social inclusion
Kumar, Dinesh
;
Gupta, Punam
- In:
Asia-Pacific journal of management research and innovation
18
(
2022
)
3/4
,
pp. 169-177
Persistent link: https://www.econbiz.de/10014246923
Saved in:
5
The effectiveness of sustainability social marketing use of fear and guilt appeals to influence the behavioural intention of millennials
Breda, Lise van
;
Terblanche-Smit, Marlize
;
Pelser, Theuns
- In:
European business review
35
(
2023
)
2
,
pp. 202-222
Persistent link: https://www.econbiz.de/10013545956
Saved in:
6
Effect of alcohol ad content regulations on young people : a multi-method study
Diouf, Jacques François
;
Lacoste-Badie, Sophie
; …
- In:
Journal of social marketing : JSOCM
13
(
2023
)
2
,
pp. 323-339
Persistent link: https://www.econbiz.de/10014311936
Saved in:
7
Giving over selling : advertising for the social enterprise
Coleman, Joshua T.
- In:
The journal of business strategy
44
(
2023
)
4
,
pp. 191-199
Persistent link: https://www.econbiz.de/10014312883
Saved in:
8
Toward state-of-the-art on social marketing research in user-generated content (UGC) and influencers
Romero-Rodriguez, Luis M.
;
Castillo-Abdul, Bárbara
- In:
The journal of management development
42
(
2023
)
6
,
pp. 425-435
Persistent link: https://www.econbiz.de/10014332115
Saved in:
9
Examining the effect of emotional branding in building brand equity of social marketing campaigns : a case on Swachh Bharat, India
Manohar, Sridhar
;
Kumar, Ramesh J.
;
Saha, Raiswa
; …
- In:
Society and business review
18
(
2023
)
2
,
pp. 197-218
Persistent link: https://www.econbiz.de/10014334059
Saved in:
10
Greenfluencers as agents of social change : the effectiveness of sponsored messages in driving sustainable consumption
Kapoor, Payal S.
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 533-561
Persistent link: https://www.econbiz.de/10013502594
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