Greenfluencers as agents of social change : the effectiveness of sponsored messages in driving sustainable consumption
Payal S. Kapoor, M.S. Balaji and Yangyang Jiang
| Year of publication: |
2023
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|---|---|
| Authors: | Kapoor, Payal S. ; Balaji, M. S. ; Jiang, Yangyang |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 57.2023, 2, p. 533-561
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| Subject: | Greenfluencer | Message appeal | Message authenticity | Product type | Sustainability image | Sustainable consumption | Konsumentenverhalten | Consumer behaviour | Nachhaltige Entwicklung | Sustainable development | Werbewirkung | Advertising effects | Sozialer Wandel | Social change | Nachhaltiger Konsum | Social Marketing | Social marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-10-2021-0776 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013502594